Visa / SF Giants Sweepstakes Self Mailer
Challenge
To explain and promote the usage of a Visa Check Card with a sweepstakes to win a trip to Spring Training to see the San Francisco Giants.
Execution
The concept is one piece of a larger Visa / SF Giants promotion. It’s a simple idea that plays off the idea of a “backstage pass” (in this case the check card) that will give you access to winning great things. Inside explains the promotion, how to use the card, as well as the new security features of the card.