Print

Dell KACE Direct Mail


Challenge

To promote a new product designed to save IT staff time from doing repetitive tasks.

Execution

The concept was to appeal to the IT departments humorous side as well as implying that what was inside could help their busy department. The brochure was printed at actual shape and size. Inside the brochure had copy to explain the product, a user testimonial, photos showing ports, features and benefits and a QR code that lead to a brief video of showing how it worked.