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Dell Consumer Quarterly Brand Catalog


Challenge

To improve Dell’s market share and their Consumer Net Promoter Score which hovered around 20 out of 100.


Execution

By focusing more on the Dell Brand rather than selling products this catalog was designed to be a look book with lots of white space, and a clean modern design. It was also intended to give personality to the different product lines of computers as well as give top line information on all the consumer PC’s.