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Blue Shield of California Brochure


Challenge

To create a brochure that educated HR about the benefits of the little-known Health and Wellness program that Blue Shield offered.

Execution

A pocket folder was chosen as the main carrier. The folder contains a brief overview of the health plan and three tabbed inserts give more in depth information and their format makes it easy to keep all the information organized. The stock imagery was chosen to give a tranquil and healthful feel.