Digital

Canal Alliance eNewsletter

Challenge

To redesign an existing eNewsletter to better organize and bring more visual interest to the email keeping in mind that it had to be simple enough that the volunteers could update it without having to completely re-coding it each month.

Execution

The newsletter was named “the Alliance Update” and a masthead was designed. The body of the email would be divided into two columns. The left column would contain all the articles for the month. The right column would be for content that wouldn’t really change month to month. Color was added as well as an increase in photography size to bring visual interest. The buttons were also updated to match what was being used on the website.