Digital

Dell Printer Campaign

Challenge

First, to increase awareness of the quality of Dell's printers from a PC World awards several printers had won then to increase purchases.

Execution

As part of a larger cross-channel campaign, the email portion played off a direct mail piece that was actually printed from a Dell printer. The email was animated mimicking a sample (the direct mail piece) being printed from the printer. The sample could be requested through a landing page.