H&R Block Emerald Cash Rewards Offer Email


To redesign the emails that advertise the weekly cash rewards deals for the H&R Block Emerald MasterCard.


As part of a larger marketing campaign, the email project sought to simplify the look of the cash rewards email. Each email would highlight a specific offer and would use photography to bring visual interest to the email. The use of a side bar allowed a place to list other offers keeping some of them ”above the fold”. A simple headline and button topped the email so at a glance the recipient would know what it was for.