Digital

Men's Wearhouse February Campaign


Challenge

To promote Men's Wearhouse tuxedo rentals during the month of February with a hefty incentive.


Execution

As part of a larger marketing campaign, the three emails mimicked the direct mail in both design and message. The client wanted a scanable email with minimal copy. The coupon button allows you to ‘jump’ to the coupon. The email is populated with a unique coupon code as well as the nearest store location. The email concludes with several useful links to the Men’s Wearhouse website. Each subsequent email upped the urgency message for the expiration of the offer.